Danish audio visual company, Bang & Olufsen, has given its backing to the Kia Super League (KSL) by becoming an official supporter of the new competition.
Domestic women’s cricket in England will enter another exciting new era this weekend when the inaugural KSL gets underway, with all six teams in action across Saturday (30th July) and Sunday (31st July). As an official supporter of the T20 competition, the high-end electronics company will receive a range of sponsorship and marketing rights, including the chance for its customers to win an experience like no other, a seat on the Bang & Olufsen VIP pitch-side sofa during KSL Finals Day at the Essex County Ground on Sunday 21st August.
Lauren Winfield (Photo: ECB)
Yorkshire Diamonds captain and music lover, Lauren Winfield, said: “Music is a really important part of my pre-match routine. In my car, on the team bus or in the dressing room, it really helps me to get into my playing zone, so it’s brilliant news that Bang & Olufsen has extended its support of women’s cricket in England to the Kia Super League this summer.
“I cannot wait to lead Yorkshire Diamonds out this weekend for the first time, in front of a passionate home crowd at Headingley. It will be a very special moment for all of us as players, and one which is only possible through the growing investment in the women’s game.”
Bang & Olufsen Sales Manager United Kingdom & Ireland, Andrew Macer, said: “Bang & Olufsen is proud to continue its support of women’s cricket. Our mission is to be the best in the game and provide experiences like no one else through our high-end audio and visual expertise. We’re pleased to be partnering with those who share our ambitions and drive to succeed”.
The new partnership with the Kia Super League emphasises Bang and Olufsen’s brand initiative Like No One Else, which compliments the rising popularity of women’s cricket across England and Wales.
Pictured above: Katherine Brunt, Kate Cross, Lauren Winfield, Georgia Elwiss and Charlotte Edwards
Report courtesy of the ECB
