Sports Direct launches Equal View campaign to tackle visual misrepresentation of Women’s Football ● In partnership with Getty Images, the Equal View campaign provides a representative view of women’s football by creating a globally diverse bank of assets that show a more accurate depiction of what the game really looks like today ● Sports Direct
Celebrating the opening of new Sports Direct Manchester Arndale flagship store, Everlast boxer Natasha Jonas hosted 15 local school children for Sports Slam – Sports Direct’s children’s sports initiative which encourages kids to take part in at least 60 minutes of activity a day. Natasha, who is WBO, WBC and IBF female light-middleweight champion of
A recent study commissioned by Women in Sport and Sports Direct found that a shocking 67% of girls would like to participate in sport more regularly, but lack the opportunities or encouragement The legacy of the Euros brings hope though, with aspirations surging amongst ‘sporty’ girls and attitudes beginning to shift in boysSports Direct’s long-term
● Following the recent seismic shift in momentum around women’s football, Sports Direct will donate footballs to grassroots clubs across the country as part of their Equal Play initiative, helping facilitate the growth of the women’s game in light of recent calls for more opportunities for girls ● The pledge was officially launched with the
Sports Direct launches new creative campaign for Women’s EUROs Sports Direct is launching “Girls Don’t Like Football, WE LOVE IT”, continuing the brand’s mission to make sport equal for all, harnessing the inclusive energy of EURO 22 The multi-million-pound campaign will cover TV, OOH, in-store, content, media and influencers Sports Direct has launched “Girls Don’t
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