Source: Getty Images for Sports Direct

Sports Direct launches Equal View

Sports Direct launches Equal View campaign to tackle visual misrepresentation of Women’s Football ● In partnership with Getty Images, the Equal View campaign provides a representative view of women’s football by creating a globally diverse bank of assets that show a more accurate depiction of what the game really looks like today ● Sports Direct

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Source: Pitch/Sports Direct

Q & A with Natasha Jonas as she promotes Sports Slam

Celebrating the opening of new Sports Direct Manchester Arndale flagship store, Everlast boxer Natasha Jonas hosted 15 local school children for Sports Slam – Sports Direct’s children’s sports initiative which encourages kids to take part in at least 60 minutes of activity a day. Natasha, who is WBO, WBC and IBF female light-middleweight champion of

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Source: Danika Magdelena/Pitch

“Girls Don’t Like Football, WE LOVE IT!”

Sports Direct launches new creative campaign for Women’s EUROs Sports Direct is launching “Girls Don’t Like Football, WE LOVE IT”, continuing the brand’s mission to make sport equal for all, harnessing the inclusive energy of EURO 22 The multi-million-pound campaign will cover TV, OOH, in-store, content, media and influencers  Sports Direct has launched “Girls Don’t

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