UEFA and Disney launch Playmakers

UEFA and Disney launch Incredible initiative to help more girls play football through Playmakers Playmakers employs innovative storytelling approach featuring much-loved Disney characters to help more girls see the fun in regular physical exercise and football UEFA and Disney have teamed-up to develop a ground-breaking football programme that uses Disney’s world-renowned storytelling to encourage more young girls to exercise

Continue Reading →


Source: Esprit

Esprit signs up to become UEFA Women’s Football Partner

Global fashion brand Esprit has become Official Branded Apparel Partner of UEFA Women’s Football to reinforce strength of women’s game. Esprit, the global fashion brand, has added its support to the women’s football movement by becoming Official Branded Apparel Partner of UEFA Women’s Football. The deal follows similarly groundbreaking partnerships with Nike, the global sports

Continue Reading →


Source: UEFA

UEFA puts schools at heart of grassroots plans

UEFA President Aleksander Čeferin launched UEFA’s €11m Football for Schools programme in Slovenia. Getting children to play and enjoy football is a crucial element of UEFA’s vision – and the body’s new Football in Schools programme will take this vision an important step forward. Over the next four years, UEFA – via its HatTrick assistance

Continue Reading →


Source: AFP/Getty Images

Stéphanie Frappart to referee UEFA Super Cup

History will be made at the UEFA Super Cup on 14 August in Istanbul as Stéphanie Frappart will lead a team of predominately female officials who will take charge of the encounter between Liverpool FC and Chelsea FC. UEFA is breaking new ground by appointing Stéphanie Frappart to referee the UEFA Super Cup on 14

Continue Reading →

Young Olivia brings football leaders to their feet

Olivia Hancock, the 13-year-old equality campaigner from England, steals the show with rousing speech at Haus of #WePlayStrong panel event ahead of the UEFA Women’s Champions League Final. A 13-year-old girl who has overcome bullying and physical abuse to become one of the leading advocates for young female footballers wowed a VIP audience with an

Continue Reading →


Source: UEFA

Augmented Reality puts Women’s Champions League Final at the centre of Puskás statue

Augmented Reality puts UEFA Women’s Champions League Final at the centre of iconic Ferenc Puskás statue in Budapest – #WePlayStrong uses tech to re-imagine all-male scene at the feet of Hungarian legend. The UEFA Women’s Football campaign, #WePlayStrong, has used Augmented Reality technology to make a bold statement ahead of today’s Women’s Champions League Final

Continue Reading →