Sport England’s groundbreaking This Girl Can returns today with a powerful new campaign, We Like the Way You Move, redefining what women getting active looks like and championing women from underrepresented groups. Thirteen street-cast women from across England take centre stage in the TV advert, shown moving in ways that reflect their real lives –
Seven in 10 women want to do more outdoor activity but time and confidence holds them back, finds This Girl Can Not having enough time (19%) is one of the biggest barriers for Asian women getting active outdoors Limited access to local green spaces (21%) are top barriers for Black women to getting active outdoors
#LetsLiftTheCurfew that leaves women feeling ‘anxious’, ‘vulnerable’ and ‘unsafe’ when getting active outdoors in winter, says This Girl Can New data finds almost half (46%) of women change their outdoor physical activity routine as a direct result of the darker months Six in 10 women (60%) are concerned about the risk of sexual harassment or
Nearly half of women (45 percent) are worried about showing their body while being active this summer Other worries for women getting active during summer include feeling too unfit (48 percent), not being good enough (40 percent), being sweaty (33 percent) and being on their period (25 percent) This Girl Can is encouraging women to
Throughout the summer, the England and Wales Cricket Board (ECB) has been encouraging clubs to be part of a nationwide push to inspire more women to get into the game. Aligning to Sport England’s “This Girl Can” campaign, over 150 clubs have signed up to run taster sessions and cricket activities and the ECB will
Yesterday Hampstead Cricket Club hosted an exciting day of cricket. It began with the England women’s cricket team launching the ECB’s #ThisGirlCan Play Cricket campaign delivering coaching a masterclass to over 100 women and girls from local clubs and schools. England Women then took to the field and managed to hold off a very keen Hampstead
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