While UK broadcast audiences have declined year-on-year, the latest Women’s Sport Trust (WST) Visibility Report presents a powerful counter-narrative: women’s sport is seeing unprecedented digital growth and global fan engagement. The WST report, featuring broadcast analysis from GSIQ, shows that three-minute UK broadcast reach fell -13% between January and May 2025 (from 22.6m to 19.6m),
Source: ECB
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