Designed in partnership with Nike powered by KitQueen, Official Kit Suppliers of England Netball, the Vitality Roses’ match and training kit is also accompanied by a new replica fanwear range, giving fans the opportunity to emulate their on-court idols.
The 2025-26 Vitality Roses dress is an unapologetically bold and feminine design that draws inspiration from England Netball’s history, the sporting colours of England, and the beauty of the rose in nature. It will first be worn by the Vitality Roses at the Vitality Netball International Series versus New Zealand this November at the Copper Box Arena in London and the AO Arena in Manchester, for which tickets are currently available on the England Netball website.
Reflecting the England team’s name, the Vitality Roses, the design features a floral print representing the Floribunda Rose. This rose was selected to represent England Netball (then known as the All England Netball Association) by then President Pat Taylor in 1993 ahead of the 1995 Netball World Championships, and was subsequently displayed at the iconic Chelsea Flower Show in 1995. It later became known as a ‘Rising Star’ rose, and its association with England Netball has remained for over 30 years.
The dress’ floral design is juxtaposed with a bold diagonal pattern symbolising the speed and agility of the Vitality Roses who will proudly represent England in this dress. The dress also proudly represents England Netball’s headline sponsor Vitality and official England Netball partner Superdrug Online Doctor, whose support and investment continues to power the Vitality Roses both on and beyond the court.
Staying true to the Vitality Roses brand, red remains the dominant colour of the new design, with the addition of navy panels as a nod to the sporting colours of England, and the Roses crest and St George’s cross proudly emblazed in a metallic gold.
Alongside the new dress design, Nike powered by KitQueen have also supplied bespoke match kit for the Vitality Roses, providing athletes with elite-quality clothing designed to elevate their performance on court. Nike powered by KitQueen ensure that the team are equipped with the highest quality kit each time they take to court, whether at training or on the international stage, proudly displaying the globally recognised Nike swoosh.
A bespoke Vitality Roses fanwear range has also been designed and created in collaboration with Nike and KitQueen that will be available for fans to purchase from the England Netball store from Thursday 16 October and at England Netball major events. As the profiles of women’s sport, netball and the Vitality Roses themselves continue to grow at pace, this replica range offers fans the ability to proudly display their support for their national team and emulate their idols both on and off the court, further boosting the visibility of the sport’s stars.
Mark Foster, Chief Commercial Officer at England Netball, said: “Ahead of the upcoming international window we’re excited to reveal this new Vitality Roses dress design that proudly reflects the team’s identity and history whilst also symbolising and celebrating the dynamism of our sport. Equipping our athletes with the highest quality kit to enable them to perform at their best is of the utmost importance, and we are proud to be working with the iconic and globally recognised brand of Nike powered by KitQueen to supply bespoke match and training kit that meets the highest performance standards.
“We can’t wait to see the Vitality Roses take to court wearing this powerful new dress design as they continue to face the top netball nations in their upcoming international fixtures against New Zealand and Jamaica this winter.”
Parisha Patel, Co-Founder of KitQueen, said: “As a lifelong grassroots netball player, it has been the honour of a lifetime to design the Vitality Roses dress. Combining my love of netball with a global brand like Nike to incorporate an actual rose within the dress design is something truly special. The ambition for everyone involved in bringing this Nike national netball dress to life was to create a look that is bold, feminine and dynamic, representing the intersection of female sport, fashion and beauty, and celebrating the strength and elegance of the Vitality Roses on and off the court.”
With thanks to England Netball