With the Red Roses on the brink of a World Cup Final, RFU CEO Bill Sweeney has hailed the tournament’s impact as a transformational moment — not just for the women’s game, but for rugby across England.
“The crowds, the atmosphere, the passion — and most importantly, the number of new faces we’ve seen — makes it clear that this World Cup has captured imaginations far beyond traditional rugby fans,” said Sweeney.
“It’s been inspiring to see families, young girls and boys, and first-time fans coming through the gates. We know that 30% of the attendees had never been to a rugby match before, with 50% having never attended a women’s game before, and 90% are saying they want to come back for more. That tells us this tournament hasn’t just showcased world-class rugby — it’s brought thousands of people into the sport for the very first time.”
Sweeney underlined the importance of building on the momentum generated by the tournament, especially as the Red Roses prepare for a shot at the title.
“We’ve always been proud of the role we’ve played as a union in driving the women’s game forward and we’ve set a benchmark again with this World Cup — with 440,000 tickets sold, and with the semi-final broadcast figures hugely impressive and fantastic support from our partners.
“We’ve proven the appetite is there and now it’s up to us as a union and as a sport, to meet this moment. The World Cup has laid the foundation for the next phase of growth — in participation, fandom, and investment. That’s the legacy we’re focused on delivering.”
As part of this legacy, clubs across England are being encouraged to take part in RugbyFest, a national celebration of the game from 3–6 October. Whether it’s a tournament, open training, a matchday or a community event, RugbyFest is designed to bring people together and mark the success of the World Cup.
“RugbyFest is a chance for clubs, schools, and communities to celebrate together,” said Sweeney.
“Whether you’re new to the game or rediscovering it, this is the perfect moment to get involved. If you’re inspired, head to findrugby.com and take the first step.”
Looking ahead, Sweeney also expressed optimism that the World Cup buzz will translate into greater support for Premiership Women’s Rugby (PWR) when the league returns in October.
“PWR is already the best domestic women’s rugby competition in the world. Our investment is about making sure it remains the best league and environment to develop our top players.” he said.
“The brilliance and intensity we’ve seen in the World Cup will be on display week in, week out in the PWR. Now is the time to harness that momentum and drive even greater growth.”
With thanks to the RFU
