New World Rugby film “Where We Belong” showcases the inclusive spirit of the sport
World Rugby has unveiled an inspiring new short film, Where We Belong, shining a light on the unique sense of belonging that rugby fosters in communities around the globe. The film captures the game’s truly inclusive nature and the diversity that makes it so special, reminding audiences that rugby is a place for everyone.
Brought to life by the dynamic up-and-coming directing duo Pip and Lib, Where We Belong delivers an authentic portrait of the sport through the eyes of real young women and girls. Filmed across three grassroots rugby clubs in England and Wales, the piece showcases the universal values of teamwork, respect, and friendship that unite players everywhere – regardless of background or ability.
World Rugby Chief of Women’s Rugby Sally Horrox said: “Rugby has always been about more than what happens on the pitch: it’s a sport that welcomes everyone, no matter their background, shape, or size. With Women’s Rugby World Cup 2025, we have a powerful opportunity to showcase what makes rugby so unique: not just the incredible spectacle of the tournament itself and the powerful players’ personalities, but the communities at the heart of our game and the lifelong values it instils with this true sense of belonging.”
The film is available in four languages (Japanese, French, Spanish, and English) and will be screened throughout Women’s Rugby World Cup 2025 in stadiums, fan zones, and on other social media platforms. World Rugby member unions will also receive the film as a promotional asset to help inspire the next generation and grow female participation in the sport.
PIP + LIB, Directors of Where We Belong, said: “From the outset, our goal was to create something honest, energetic, and empowering – a film that truly reflects the experiences of real young women and girls who play rugby across England and Wales. We kept the process simple and natural, working with a small, nimble crew so the players could just be themselves in front of the camera. Nothing was scripted – every word and every moment came directly from the girls, and their passion, grit, and love for the game shine through.
“Rugby, as they showed us, is about far more than the sport itself – it’s about teamwork, acceptance, confidence, and pushing yourself in ways you never thought possible. We’re incredibly proud of the final film and hope it inspires more girls to pick up a ball, step onto the pitch, and feel that same sense of belonging.”
Where We Belong was produced in collaboration with Women’s Rugby World Cup 2025 broadcast partner HBS and Deft Touch.
