World Rugby has today appointed Ocean Outdoor UK, a leader in premium Digital Out of Home advertising and experiential activations, as their DOOH media partner for Women’s Rugby World Cup 2025 in England.
Under the agreement, Ocean Outdoor will contribute to the success of Women’s Rugby World Cup 2025 by promoting the tournament in iconic out of home (OOH) advertising spaces in the UK, bringing its unstoppable energy to millions of people.
Having previously delivered successful sports themed events including the recent 22 fan zones for the Paris 2024 Olympics, Paralympics and Wimbledon, Ocean Outdoor has also been entrusted to manage the Women’s Rugby World Cup 2025 flagship fan zone in London. The location will be unveiled in due course.
Women’s Rugby World Cup 2025 Managing Director Sarah Massey said: “We are delighted to welcome Ocean Outdoor as Official DOOH media partner and fan zone provider. Ocean’s creativity and portfolio will help us showcase Women’s Rugby World Cup 2025’s energy across England and the UK, driving interest and building momentum ahead of this generational moment for rugby. The London fan zone delivered by Ocean will allow fans and visitors of England’s iconic capital to experience Rugby World Cup like never before.”
Ocean Outdoor Head of Content and Sponsorship Kevin Henry added: “Ocean’s partnership with World Rugby extends our programme of world class sports content and allows us to build on the huge success of this year’s fan zones which have attracted record outdoor audiences.
“The chance to showcase world class women’s rugby is another milestone in our mission to improve access to sport at all levels. Working closely with our landlords and brand partners across multiple formats, we hope to inspire even more women and girls to enjoy, participate and thrive in sport.”
Women’s Rugby World Cup 2025 takes place from 22 August to 27 September, 2025 in England across eight host locations. Fans have the opportunity to apply for tickets for all matches until 11:00 GMT on Tuesday, 19 November at tickets.rugbyworldcup.com.
With thanks to World Rugby
