Content creation agency 1FitLife has promoted Jessica Overton to Managing Director. This significant appointment is poised to drive the company’s growth and innovation across global markets. Overton will also take the helm of Fitter Stock, 1FitLife’s subsidiary specialising in B2B white-label fitness and wellness content.
Overton’s promotion comes as 1FitLife Founder, David Langridge, transitions from the Managing Director role to focus on spearheading a new, high-potential project, as well as harnessing cutting-edge opportunities for both 1FitLife and Fitter Stock. Although Langridge steps into a strategic role, he remains committed to the business, continuing to support Overton and the team.
Since joining 1FitLife as an Account Manager in 2021, Overton, 30, has been instrumental in delivering impactful campaigns and wellbeing content for a prestigious client roster, including David Lloyd Clubs, Abu Dhabi Sports Council, Slimming World and Parkinson’s UK. As she steps into her new role, Overton will lead 1FitLife’s comprehensive content services and end-to-end solutions in marketing strategy, brand conception and campaign development, encompassing video production, photograph, and design.
Overton’s career has been marked by a strong commitment to growth, including her completion of The Living Leader six-month leadership programme, guided by Total Fitness CEO Sophie Lawler, whose mentorship played a key role in Overton’s development as a leader.
Sharing her support Sophie Lawler, CEO Total Fitness says: “Jessica has shown incredible dedication and growth through our leadership programme, a true testament to her readiness for this role. As the first female CEO of a private-sector health club operator, I firmly believe in women’s capacity to exceed their own expectations. It’s inspiring to see Jessica bring that same drive to a senior leadership position. Under David and Anna Langridge’s support, she’s more than prepared to lead 1FitLife’s team.”
Commenting on her new role Overton states: “I’m incredibly excited to lead our talented team from our Bournemouth studios. Together, we’ll continue to build on our successes and explore new avenues to positively impact the health and wellbeing sector. This promotion is a major professional milestone, but it’s also a chance to inspire others, particularly young women, both within our company and beyond, to pursue their goals. My focus is on fostering an empowered team environment where everyone can thrive.”
David Langridge, Founder of 1FitLife and Fitter Stock says: “Jessica’s promotion signals an exciting new chapter for us. At just 30, she embodies the innovative energy that will propel 1FitLife and Fitter Stock forward. With her vision and commitment, I am confident she’ll not only sustain our progress but enhance it, leaving her unique mark on the business. While I’m devoting more time to emerging opportunities, my role remains steadfastly supportive, collaborating with Jessica and our team to ensure we deliver exceptional client results.
“With Jessica’s leadership and my own strategic oversight, 1FitLife and Fitter Stock are poised for continued growth and innovation, building on a shared mission to lead the fitness and wellness content market with impactful, creative solutions.”
With thanks to Big Fish PR
