In France, all of the national side’s games will be shown on France TV, and available on either terrestrial TV or its streaming platform. Similarly, in the UK, home nations games will appear on BBC and S4C, who will be broadcasting all games, with one match per weekend on network channels. In Ireland, RTE and Virgin Media will be sharing coverage, while in Italy, rugby fans will be able to watch every W6N game on Sky Italia.

This is the first time that fans will have access to not just their nation’s fixtures, but every single match of the TikTok Women’s Six Nations, meaning they can follow the entire Championship

Internationally, 136 countries will be showing the TikTok Women’s Six Nations, across terrestrial and streaming platforms, making this Championship the most accessible in its history.

In a year of firsts for the Women’s Championship, the unprecedented broadcast coverage is complemented by entertainment platform, TikTok, becoming the first ever Title Partner of the Women’s Championship. As an offering to fans, there has never been so many touchpoints to engage with the TikTok Women’s Six Nations, which is in line with the strategy of Six Nations Rugby to reach new audiences and encourage the development of the game.

To enhance the ability for more fans to follow the TikTok Women’s Six Nations, the Championship will once again enjoy its own window in the international rugby calendar. In previous years, the Women’s Championship has run alongside its Men’s counterpart. By creating a standalone opportunity for the Women’s game to be profiled, Six Nations Rugby and the Unions are offering the best possible platform for the Championship to reach audiences and allow them to enjoy elite Women’s rugby.

Commenting on the broadcast partnerships for the 2022 TikTok Women’s Six Nations, Ben Morel, CEO of Six Nations Rugby, said: “This is a watershed moment for the Women’s Championship. Fans around the world have never had so many ways to follow the excitement and drama of the TikTok Women’s Six Nations. In a huge year for Women’s rugby, to offer fans a wealth of opportunities to see the stars of the Women’s game, is a moment everyone involved can celebrate.”

“To support the development and growth of the Women’s game, and offer fans such unprecedented coverage of the TikTok Women’s Six Nations would not be possible without the unwavering support from all six unions, federations and our broadcast partners.”

“Each of our broadcasters have been instrumental in bringing to life the offering for fans, and I would like to thank everyone involved for their passion and support.”

The TikTok Women’s Six Nations kicks off on the 26th March when Scotland host England and Ireland welcome Wales, before Italy travel to France to begin their campaign.

To find out where you can watch the TikTok Women’s Six Nations this year: https://womens.sixnationsrugby.com/tv/

Fans can also get even closer to the stars, teams, and storylines of the W6N by following @womenssixnations on TikTok

Six Nations Rugby has revealed a striking new brand identity for the TikTok Women’s Six Nations, that will be rolled out starting from this year’s Championship.

Charged with a sense of energy and led by an electric purple colour palette, Six Nations Rugby has invigorated the look and feel of the Women’s Championship to deliver a progressive, engaging, and digital-first identity that will form part of a fresh approach to content and storytelling.

Intended to resonate with existing fans and captivate new audiences, the reimagined brand identity joins a recent set of firsts for the Women’s Six Nations. One such crucial first was entertainment platform TikTok becoming the first ever Title Partner of the Women’s Championship, and as such the brand takes prominence within the new Championship logo and associated assets.

Alongside this is the unrivalled global broadcast support for the TikTok Women’s Six Nations, which once again occupies its own moment in the international rugby calendar.

As a result, the opportunity to engage with the Women’s Championship has never been so readily available, making this year’s competition the most accessible in its history.

Commenting on the new identity, Sarah Beattie, Chief Marketing Officer for Six Nations Rugby, said:

“Earlier this year Six Nations Rugby introduced the first ever Title Partner of the Women’s Six Nations: TikTok. To now reveal an all-new brand identity for the Championship is an important next step a in establishing a distinct creative platform, personality, and direction, to fuel the growth of the Women’s game.”

“Based on fan research we developed a brand position that will shape our approach to fan engagement. The intent behind the new identity was to mirror the electric energy of rugby we have come to expect from the Women’s Championship, celebrate the sense of togetherness and connect more people to the game-changing heroes that will inspire future generations.”

The TikTok Women’s Six Nations kicks off on 26th March, when Scotland host England, Ireland welcome Wales and France play Italy on Sunday 27th March.

For the first time in its history, the Women’s Six Nations will have a Title Partner, with the Championship set to be known as the TikTok Women’s Six Nations. The investment from TikTok will be felt by each Union. Whilst not limited to the Women’s game, this partnership will help each Union continue to develop this area of the game. In doing so, exposure for the women’s game, engagement, participation and major growth are all ambitions of this partnership.

A seminal moment for the Women’s game, and testament to the commitment of Six Nations Rugby and all six Unions, to identify a partner that shares the passion for the development of Women’s rugby.

With a huge year for Women’s rugby set to unfold, TikTok recognises its responsibility to promote the players, teams, Unions and stories within the sport. As such, it has committed significant investment and promotional support to drive the growth of audience engagement with Women’s rugby.

As a platform designed to bring fans even closer to the action, TikTok will offer new and existing rugby fans a window into the Women’s game, one of the fastest growing areas of the sport.

As well as its Title Sponsorship of the Women’s Six Nations, TikTok will also become the Official Partner of the Guinness Six Nations and Autumn Nations Series, ensuring TikTok can engage rugby fans throughout the calendar year.

To date, TikTok has amassed more than 5.1 billion views for its #rugby content, with #SixNationsRugby a rapidly growing hashtag on the platform.

As part of its partnership across Six Nations Rugby, the Unions will commit to utilise dedicated TikTok Rugby Creators embedded within each home Union to enhance the experience for the fans, deliver even better regular content and grow rugby on its platform.

The role of the TikTok Rugby Creator will be to give everyone exclusive access to the game, its culture, people, and big moments, proving TikTok is where all fans play. Rugby fans on TikTok will be able to access content from respective tournament and Union accounts, with in-app activations including custom Effects and Hashtag Challenges that will further engage the rugby fanbase on TikTok.

Commenting on the partnership between Six Nations Rugby and TikTok, Ben Morel, CEO of Six Nations Rugby, said: “The significance of our partnership with TikTok cannot be understated. The very first Title Partner in the history of the Women’s Six Nations Championship, as well as support for the Guinness Six Nations and Autumn Nations Series is something to be incredibly excited about.

“TikTok shares our ambitions for providing fans with the best possible experience and has the perfect platform for fans to access and engage with rugby throughout the year. Complementing this is the collective aim of giving the sport a global shop window to reach new and existing fans and put the likes of the Women’s game in front of more people.”

Rich Waterworth, General Manager, Europe, TikTok, added: “TikTok is the perfect platform for sports fandom and entertainment, and we are tremendously excited to be partnering with Six Nations Rugby for the next four years. The fast growth of sporting talent, fan communities, sports trends and commentary on TikTok makes the platform a compelling place to engage new and existing audiences for Six Nations Rugby, bringing the spirit and passion of these iconic tournaments to our diverse and creative community.

“We’re especially delighted to be the Title Sponsor of what is now the TikTok Women’s Six Nations; as a platform that’s built around inclusion, we are passionate about giving an equal footing to men’s and women’s sport.”

The 2022 Guinness Six Nations kicks off on the 5th of February, when Ireland host Wales, Scotland welcome England, and then France take on Italy on the 6th February. The TikTok Women’s Six Nations starts on the 26th of March, following the conclusion of the Men’s Championship.

With thanks to 6 Nations Rugby