Soft & Gentle has renewed its commitment to netball, entering a second year as an Official Partner of the NSL, England Netball, and the Vitality Roses with a continued investment that also sees the brand take naming rights of the League’s flagship events the Soft & Gentle Netball Super Cup and the Soft & Gentle Grand Final.
As title partner, the brand will have on-court and in-arena branding at all NSL events, alongside innovative fan activations designed to raise awareness of their award-winning products whilst championing confidence on and beyond the court. Fans can experience the activations first-hand at the Soft & Gentle Netball Super Cup, which returns to Sheffield’s Utilita Arena for the second year running on 21 February 2026. Tickets to the event are available now here.
The extension of the partnership will also see Soft & Gentle continue to support England Netball and the Vitality Roses, including the industry-leading NETBALLHer initiative. Netball remains the most regularly played team sport for women in the country, with 3 million people taking to court each year and Soft & Gentle remain committed to connecting with the Netball Family, from the Vitality Roses and the NSL to grassroots players, building a legacy through meaningful engagements.
Claire Nelson, Managing Director of the Netball Super League commented; “Partnerships like this are vital as we continue to build the Netball Super League and support its journey towards professionalisation. Soft & Gentle’s renewed commitment, including taking title rights to our flagship events, is a strong vote of confidence in the League and the future of the sport.
“Together with Soft & Gentle we’re building on the values that make netball special, creating opportunities for women and girls, and helping the League reach new heights.”
Maisie Jackson, Head of Commercial Partnerships at England Netball and the Netball Super League said: “We’re proud to continue our partnership with Soft & Gentle as they level up their commitment to our sport. Having support from a female-focused and purpose-led brand like Soft & Gentle was critical as we relaunched the Netball Super League in 2025 and will remain so as we look to build on the successes we achieved together in the 2026 season and beyond.
“Soft & Gentle’s continued investment at all levels of our sport demonstrates the unique power of netball in the valuable opportunities it provides for brands looking to create meaningful engagements with women and girls across the country.”
Claire Kendrick, Brand Manager at Soft & Gentle added: “It is an honour to be able to continue our investment with England Netball and the Netball Super League for another year. We have seen firsthand the strength and inclusivity within the netball community and what a vibrant, positive sport it is for players of all ages and abilities.
“As a proudly affordable, female-led brand, celebrating our 50th anniversary this year, we know how powerful strong communities are and the importance of accessibility for all. That’s why this year we are continuing our investment in the inspirational elite levels within netball, whilst also increasing our attention towards more grassroots initiatives so that support can be felt from communities across the country.”
With thanks to England Netball
