Source: INPHO

Women’s Six Nations Showing No Signs of Slowing Down

  • +1

The TikTok Women’s Six Nations is set for a blockbuster Super Saturday on the 29th of April, with all six teams looking to close out this year’s Championship in style.

The final round of fixtures kicks off with a record-breaking occasion at Twickenham, with England hosting France in front of a crowd that stands to beat the previous record held for any international women’s rugby match. The occasion comes laced with jeopardy, as both teams are looking to secure lthe Championship title and a Grand Slam, having both charted an unbeaten journey to reach this point.

Wales travel to Italy, where both teams will be vying to add to the wins registered during their respective campaigns. Wales can also boast being part of two record breaking attendances this year, firstly during their round three game at Cardiff Arms Park against England, before France broke their own record for fans attending a Women’s Six Nations game when Wales visiting Grenoble in round four.

Scotland and Ireland close out Super Saturday, each carrying a point to prove in Edinburgh. Scotland are joining the list of attendance records, with their fixture on track to break former benchmarks of attendances at Scotland women’s games. One thing is for certain, fans can expect fireworks and each team this weekend is playing for their country and aiming to send their fans off with even more reason to cheer.

The records do not stop at stadium attendances. Over the course of the 2023 TikTok Women’s Six Nations, the comprehensive broadcast coverage of the women’s Championship has delivered a 28% increase in audiences across core markets, compared to last year.

Over two million fans tuned into France 2 in round four, surpassing the previous record for any game, set in 2019, when England played France. Over ten million fans have watched the 2023 edition of the Championship so far, but this number is set to spike for the final round.

Building on the success of 2022, Six Nations Rugby social and digital channels have been driving always on content for fans to engage with, and help tell the stories of the women’s Championship, its teams, and players. This has seen a 41% increase in channel followers, 339 million content views, which is a 187% increase on 2022. The appetite from fans to catch up on all the action has also seen a 55% increase in views of TikTok Women’s Six Nations highlights on the dedicated YouTube channel, alongside a 107% increase in web traffic, with fans consuming all the latest news and team information. France and Italy have shown a staggering rise in users to the dedicated website, with a 200% and 450% increase in respective traffic.

Away from the TikTok Women’s Six Nations, the pathway for the next generation of women’s rugby players is bearing fruits, as was highlighted during the recent Six Nations Under-18 Festivals. All six nations competed in a series of match days, providing vital international rugby experience, with some standout performances showing the players vying to come through the ranks have the Women’s Six Nations in their sights.

One thing is certain, creating more opportunities than ever before for fans to watch, engage and join the movement to support women’s rugby, is showing that sustained growth is the result.

Leading into round five of the Championship, silverware is there to be claimed, and the introduction of a brand-new trophy designed to reflect the journey and ambition of the Women’s Championship. All the signs are there to suggest the TikTok Women’s Six Nations is delivering moments that matter and certainly showing no signs of slowing down.

With thanks to Women’s 6 Nations