BEATS introduces new global campaign starring world-class athletes

Earlier this month, Beats by Dr. Dre announced the highly-anticipated Powerbeats Pro truly wireless, fitness earphones with industry-leading battery life, advanced functionality, reliable connectivity and exceptional fit via the signature earhook design.

Today, Beats shows these high-performance earphones in action on some of the world’s most elite athletes in its latest global campaign, UNLEASHED. The high-energy film is directed by Hiro Murai, the internationally-recognized and Grammy Award-winning filmmaker whose recent work includes his debut feature film Guava Island and the music video for Childish Gambino’s “This Is America.” The spot features a brand-new track from multi-platinum, seven-time Grammy winner Beck called “Saw Lightning.” 

Athletes Featured (in order of appearance)

Simone Biles, Gymnastics
LeBron James, Basketball
Serena Williams, Tennis
Ramla Ali, Boxing
Miho Nonaka, Climbing
Shaun White, Skateboarding
Jasmine Perry, Ballet
Leticia Bufoni, Skateboarding
Odell Beckham Jr, American Football
Rudy Trobrillant, Running
Anthony Joshua, Boxing
Alex Morgan, Football
Owen Farrell, Rugby
Ben Simmons, Basketball
Eden Hazard, Football
Zoe Smith, Weightlifting
Kevin Rolland, Skiing


Director – Hiro Murai, Doomsday
Editor – Luke Lynch, Parallax
Color – Ricky Gausis, MPC
Music – Beck  “Saw Lightning”
Creative Agency – Zambezi, Los Angeles
Media Agency – Haworth Media, Los Angeles

Digital Media Agency – PMG, Fort Worth

Courtesy of Pitch