Loughborough Lightning Cricket are delighted to join forces with Beat All Sports (BAS), with the company providing all of the team’s apparel for the 2017 Kia Super League season.
Sonia Odedra (Photo: Loughborough Lightning Cricket)
With a range that includes competition wear, training wear, casual clothing and kit for support staff, Lightning are now well equipped to go for glory in the KSL, having finished third on Finals Day last year.
BAS are one of the pioneers in precision manufacturing & exporting of sports goods, having been established for over 85 years. Already endorsing a number of cricketing greats such as Sachin Tendulkar and MS Dhoni, BAS is the perfect partner for Loughborough Lightning Cricket as the team continue their strive for excellence in the cricketing world.
With the second season of the Kia Super League, a tournament which pits the top six women’s cricket teams against each other in a series of T20 games, kicking off on 10 August, the deal comes at the perfect time for Lightning Cricket as they fine tune their preparations.
Of the new partnership Loughborough Sport’s Commercial Director Jo Simpson said: “These are really exciting times for cricket at Loughborough. Our new partnership with BAS enables us to benefit from their long history and understanding of the game to maximise the performance of our team. We are really proud to be working alongside a brand with such pedigree in this field and look forward to an even more successful season.”
BAS Brand Director Richard Mansfield added: “We are very excited and proud to be supporting women’s sport by partnering with Loughborough Lighting Women’s Cricket and are delighted that working together we have achieved what the team wanted in their kits look, feel and performance expectations. We’re sure they will play some amazing cricket whilst looking fantastic. We wish the players and staff the very best in this year’s 2017 Kia Super League.”
Loughborough Lightning will face Western Storm in their first match, in the 2017 Kia Super League, at the The Cooper Associates County Ground in Taunton.
Report courtesy of Loughborough University
