Source: David Crawford /

Loughborough Lightning launch new brand

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Loughborough Lightning launch new brand as Vitality Netball Superleague expands to double figures

LL_Logo_colLoughborough Lightning unveiled a new brand identity on the day that England Netball has confirmed their place as one of the ten teams playing in the Vitality Netball Superleague in 2017.

With the league expanding to double figures, everyone at Lightning is keen to ensure that the franchise continues its positive momentum built up over the last couple of seasons, with a play-off place the natural target.

Following the launch of our Loughborough Lightning Cricket team earlier this year, Loughborough Lightning Netball will play under the same logo, with the two sides uniting as part of the Loughborough family.

The new contemporary brand has been strongly influenced by the University’s visual identity and Loughborough’s sporting heritage, utilising a shield design with a striking lightning bolt running through it.

Of the news Lightning Head Coach Karen Atkinson said: “We are delighted to be rejoining the VNSL for the 2017 season.  It is exciting times here at Loughborough Lightning.  The new brand indicates a fresh era for the club and we aim to push all aspects of our delivery forwards.

“The programme and training environment here at Loughborough University is world class and I can’t wait to start planning and recruiting for the forthcoming season.”

England Netball Chief Executive Officer, Joanna Adams added: “We are thrilled to announce the new line-up for the 2017 Vitality Netball Superleague. Each team submitted an exceptional proposal which we are certain will make for an incredibly exciting season.

“The Superleague has continued to grow in popularity since its launch in 2005 and with record attendances and ticket sales last year, we were keen to make a bold move in growing the number of teams and the aspirations of all involved.  We feel this line-up really achieves this.”

Joining the league for 2017 are Scottish Sirens, Severn Stars and Wasps Netball, whilst we’re sad to see Yorkshire Jets make way.

Report courtesy of Loughborough University