Kia Motors (UK) will extend its support of the England women’s cricket team after the ECB today announced a renewal of is partnership with the car manufacturer for a further two years, up until the end of May 2018.
The agreement, which is an extension of the historic, first ever standalone deal for England women’s cricket signed in 2014, will see Kia increase its investment and build on its commitment and support for the team.
All contracted England women’s players will be provided with the new Kia Sportage car for the duration of the sponsorship term and Kia will gain a range of commercial and marketing rights around the England women’s team, including in-ground activation at England women’s home international matches.
ECB Director of England Women’s Cricket, Clare Connor, said: “Since signing the first ever standalone sponsorship for England women’s cricket in 2014, Kia’s partnership has supported the players’ new professional status, furthered the profile of the game, and proved the commercial credibility of women’s cricket and women’s sport.
“It is great news that that the partnership will continue for a further two years – exciting seasons that include the inaugural Kia Super League later this summer and the ICC Women’s World Cup on home soil in 2017.
“We are now looking forward to working with Kia during the One-Day International series and Twenty20 Internationals against Pakistan in June and July, to help them to achieve maximum exposure for their brand and to draw more people towards the women’s game.”
Paul Philpott, President and CEO of Kia Motors (UK) Ltd said: “We are delighted to continue to partner with the England women’s cricket team. It is a real privilege for us to be as involved with the development of the women’s game as we are, and to share our real desire to surprise the cynics and change perceptions. We wish the team massive success in this summer’s internationals against Pakistan and we are looking forward to some great plans coming together between Kia and the ECB in the near future.”
The announcement today follows the news last month that Kia have signed a two-year deal to further support the development of the women’s game in England as the title sponsor of the new Kia Super League, which will start this summer.
England women v Pakistan women international schedule 2016:
|20.6.16||1st Royal London ODI*^||Fischer County Ground, Grace Road, Leicester|
|22.6.16||2nd Royal London ODI*^||New Road, Worcester|
|27.6.16||3rd Royal London ODI*^||The Cooper Associates County Ground, Taunton|
|3.7.16||1st NatWest IT20||The Brightside Ground, Bristol|
|5.7.16||2nd NatWest IT20+||Ageas Bowl, Southampton|
|7.7.16||3rd NatWest IT20||The Essex County Ground, Chelmsford|
* ICC Women’s Championship
^ Reserve day: as per the ICC Women’s Championship Playing Conditions, in the event of the match not being completed on the scheduled date, a reserve day (the following day) is in place for each of the Royal London ODIs.
+ Double-header with men’s NatWest IT20 (England v Sri Lanka)
Report courtesy of ECB