The RFU has appointed Joanna Manning-Cooper to the new role of Director of Digital, Marketing and Communications.
She will join the RFU at the beginning of May and will be responsible for the digital, marketing and communications strategy, integration, planning and delivery. Her remit will include England Rugby content and channels, team and corporate communications, media relations and media operations, CRM, the England Rugby brand as well as setting and delivering the fan’s stadium spectator experience and matchday sports presentation.
This new Executive Director role reports to CEO Ian Ritchie and is a member of the Senior Leadership Team. It includes the full communications remit previously led by Head of Communications Will Chignell who leaves the RFU at the end of April to take up the position of Chief Communications Officer at the America’s Cup.
Ian Ritchie, CEO at the RFU said: “I’m hugely excited to welcome Joanna Manning-Cooper to the RFU. Joanna brings a wealth of experience, knowledge and expertise which will be vital for England Rugby as we aim to utilise all available channels to reach more people and drive engagement to grow the game at all levels.
“I would also like to thank Will Chignell for his hard work and dedication over the last four and half years. He has done a fantastic job and we wish him the best in his new role at the America’s Cup in Bermuda.”
Manning-Cooper joins the RFU having worked as Communications and Marketing Director for three years at England Rugby 2015, organisers of the Rugby World Cup 2015. The tournament delivered record ticket sales and digital reach, and the tournament’s marketing campaign won a Sports Industry Award for the best integrated marketing campaign in 2014.
Her previous roles include Head of PR and Media for LOCOG, organisers of London 2012 Olympic Games and Paralympic Games and Director of Global Communications for the Financial Times. She has over 20 years’ experience in communications roles.
Report courtesy of the RFU.